Company Growth Model
This page outlines how growth works in our business today—how relationships, channels, and revenue come together to support our goals. It reflects leadership’s shared understanding of where growth comes from, what it depends on, and how different parts of the organization contribute to it.
This matters because clarity enables better decisions at every level of the company. When growth is understood as a system, teams can prioritize the right work, apply effort more effectively, and make decisions that reinforce—not dilute—our growth goals. This model provides a common frame of reference so teams move in the same direction with confidence and focus.
Company Growth Goals
Our growth goals define what we are working toward as a company over the near and long term. They provide a shared point of focus for decision-making, prioritization, and investment across the organization.
These goals are not forecasts or guarantees. They represent the outcomes we are intentionally building toward, so teams understand the direction of the business and can align their efforts accordingly.
Revenue Streams
Our revenue streams represent the distinct ways the company generates revenue and sustains growth. Each stream exists because it plays a specific role in supporting our overall growth goals.
Revenue streams are introduced and maintained intentionally. They are not experiments in isolation, but components of a larger growth system, with a clear purpose, expected contribution, and relationship to our priorities.
Managed Services
Provides predictable, recurring revenue that supports long-term growth goals by stabilizing cash flow and deepening ongoing customer relationships.
Project-Based Work
Generates near-term revenue while introducing new relationships that can expand into longer-term engagements.
eCommerce Products
Generates scalable, transactional revenue that supports growth by expanding reach and enabling efficient volume without increasing delivery complexity.
Software Commissions
Provide incremental revenue tied to customer adoption, reinforcing growth through partnerships and extended lifetime value rather than direct delivery effort.
Sales Channels
Sales channels define how our products and services reach customers. Each channel exists because it plays a specific role in supporting our growth goals and connecting the right offerings to the right buyers.
Sales channels are used intentionally. They are not interchangeable tactics, but deliberate paths to market, each with a clear purpose, expected contribution, and fit within our broader growth system.
Direct Sales
Supports high-value relationships by enabling deeper discovery, tailored solutions, and long-term account growth aligned to strategic revenue goals.
Distributors
Extends market reach by purchasing in volume and holding inventory, enabling efficient access to customers while supporting scale and consistency.
Dealers
Sell directly to end customers, translating products into installed or applied solutions that support revenue concentration and local market presence.
Specifiers
Influences demand upstream by shaping product selection before purchase decisions are made, helping align offerings to long-term, high-fit opportunities.
Integrators
Delivers complete solutions by combining products into broader systems, supporting higher-value engagements and deeper customer relationships.
eCommerce
Enables efficient, self-directed purchasing for defined offerings, supporting growth through accessibility, speed, and reduced sales effort.
Together, our growth goals, revenue streams, and sales channels create the structure behind how we grow. With a shared understanding of this system, teams can align effort, make better decisions, and contribute to growth with confidence and focus.